Big Top Cupcake™ Brand Awarded with Guinness World Record for “World’s Largest Cupcake”

BigTopCupcakeRecord-PressReleaseAllstar Products Group, marketer and distributor of the Big Top Cupcake® brand, today announced their official Guinness World Record title for the ‘World’s Largest Cupcake.’ Weighing in at 1,316 pounds, and measuring four and one half feet tall and six feet wide, the massive cupcake was unveiled at the 2009 Think Pink Rocks event. Proceeds from slices of the confectionary masterpiece supported breast cancer charities.

Known for its larger-than-life take on the average dessert, the Big Top Cupcake® brand has raised the bar with its ‘largest cupcake ever made’ title, beating the current record of 1,224 pounds. This record-breaking cupcake was made of delicious chocolate cake topped with pink icing to raise awareness for breast cancer. Even the sprinkle toppings were extraordinary, each measuring five inches in length.

“Big Top Cupcake® Bakeware is all about putting a fun, unexpected spin on a classic dessert, so it is only fitting for us to create the largest cupcake the world has ever seen,” said Anne Flynn, Director of Marketing for Allstar Products Group. “We are excited the Guinness organization has recognized this culinary milestone, and are happy to bring a feel-good – and delicious – element to a very important cause.”

Big Top Cupcake® Silicone Bakeware is a fast, easy way to create show-stopping sweet treats that are 25 times larger than the typical cupcake. Armed with the two-piece mold set, families can create desserts fit for a gourmet bakery in their very own kitchen. Just fill the non-stick silicone molds with cake mix, bake and decorate.

The world’s largest cupcake was showcased at the 2009 Think Pink Rocks charity concert on Saturday, October 3 in Boca Raton, Florida. In its second year, Think Pink Rocks featured chart-topping artists such as AKON and Shontelle to raise awareness for breast cancer charities. Attendees were also able to consume a piece of history, as portions of the world-record-holding colossal treat were served in honor of donations to breast cancer charities.

Big Top Cupcake® is available for $19.95 at retailers nationwide. For more information or to purchase Big Top Cupcake® Silicone Bakeware online, please visit

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