Starting this fall, consumers can don America’s favorite blanket with sleeves while contributing to a good cause. Allstar Products Group, a leading direct response and consumer products company, announces the release of its new limited edition Snuggie® Soft Rose blanket for Breast Cancer and a partnership with The Breast Cancer Research Foundation (BCRF).
Limited Edition Snuggie® Soft Rose blanket for Breast Cancer is the same popular As-Seen-On-TV blanket with sleeves that has swept the nation, but comes in a symbolic pink color to raise awareness for breast cancer, while also keeping bodies warm throughout the winter months. Also, Allstar Products Group is donating a sum of $50,000 to The Breast Cancer Research Foundation on behalf of this product, to aid in the organization’s various research and awareness programs.
“The Breast Cancer Research Foundation is an amazing organization that consistently makes significant leaps in research, treatment and awareness of this disease,” said Anne Flynn, Director of Marketing for Allstar Products Group. “We are honored to be able to help BCRF in its mission through a two-tiered approach – a monetary donation to aid in research and the introduction of Snuggie® Soft Rose blanket to raise public awareness.”
“The Foundation is honored that All Star Products Group shares our vision of a world without breast cancer,” said Robbie Finke Franklin, Director of Marketing for The Breast Cancer Research Foundation. “While the donation will support innovative clinical and translational research at leading medical institutions worldwide that will help lead to prevention and a cure in our lifetime, the Snuggie® Soft Rose blanket will help to increase public awareness about good breast health.”
Snuggie® Soft Rose blanket with sleeves is available now for $14.99 at retailers nationwide.
For more information on Snuggie® blankets, please visit: www.SnuggieFanClub.com.
For more information about The Breast Cancer Research Foundation, please visit:www.bcrfcure.org.