Snuggie® found success by laughing along with the ridicule. Full Article

As budget-conscious parents get ready for the holiday shopping season, Allstar Products Group announces fun new Bendaroos® Flexible Building Sticks (www.bendaroos.com), including Glow in the Dark and SpongeBob SquarePants™ Packs. These exciting new Bendaroos® theme packs make the perfect holiday gift, inspiring creativity and hours of fun for less than $20. Bendaroos® Flexible Building Sticks

A sell-out last holiday season, the Snuggie® blanket with sleeves is back in a big way this holiday shopping season, with its broadest array of styles yet and a new Snuggie® holiday advertising campaign that’s received thousands of views online since its debut earlier this month and has Snuggie® carolers and fans everywhere singing “We

Attention hipsters planning to give an ‘ironic’ Christmas present this year: Snuggie® is in on the joke, too. Full Article

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As children settle into classrooms across the country, many will be short on creative materials due to tightened school budgets. Allstar Products Group is rolling out “Bendaroos® Building Creative Classrooms,” providing complimentary Bendaroos® Flexible Building Sticks to various schools in several cities and offering a special classroom coupon for teachers and an array of free

Snuggie® fans and amateur filmmakers have cast, directed and edited their most creative and original videos inspired by the famed blanket-with-sleeves and now it’s your turn to vote to determine who will take home the top honors at the first-ever Snuggie® Choice Film Awards. Six finalist videos have been selected and uploaded to SnuggieFanClub.com for all of

On September 14, 2010, Nickelodeon held their Consumer Products Partner meeting in NYC, featuring an overview of all the new exciting TV Shows/Movies/Consumer Products launching this year and next.  Hosted by comedian, Jeff Garcia, the meeting gave a full overview of the power of Nickelodeon brands and their opportunities at retail.  SpongeBob and Dora were

Nickelodeon Consumer Products (NCP) announced today a licensing agreement with Allstar Products Group to produce SpongeBob SquarePants and Dora the ExplorerSnuggie® Blankets, Bendaroos® building sticks and Touch N’ Brush® Hands Free Toothpaste Dispensers. Beginning this fall, the new line of Nickelodeon branded products will be available at retailers across the country and through direct-response channels. “We are excited