Allstar Products’ Scott Boilen Reveals What It Takes to Make a Product Rock & Roll

It isn’t every day that a leader in the direct marketing industry receives recognition from a Rock & Roll Hall of Fame inductee. But in a recent interview with CNBC’s Make It, musician, actor and entrepreneur Jon Bon Jovi cited the story of Allstar Products Group Founder Scott Boilen as an example of why success in business isn’t about chasing “fads or fashions.” Bon Jovi remarked, “The guy that created the Snuggie showed that that was his creation. Don’t try to create the Snuggie 2 because you saw someone be successful at it.”