Spongebob Squarepants™ Snuggie® Winner of 2010 Nickelodeon “Consumee” Award

SnuggieNickelodeon-PressReleaseOn September 14, 2010, Nickelodeon held their Consumer Products Partner meeting in NYC, featuring an overview of all the new exciting TV Shows/Movies/Consumer Products launching this year and next.  Hosted by comedian, Jeff Garcia, the meeting gave a full overview of the power of Nickelodeon brands and their opportunities at retail.  SpongeBob and Dora were their top-licensed properties, featured on a wide range of products from Chia Pets to Fruit Snacks to Lava Lamps…even Mattresses!  To date, Nick has sold over $11billion at retail with Dora the Explorer, and SpongeBob has remained the #1 Kids Show for 9 years in a row!

Allstar was proudly presented with the 2010 Nickelodeon “Consumee” Award for Best Product at Mass for the new SPONGEBOB SQUAREPANTS™ SNUGGIE® blanket.  Allstar will produce SpongeBob SquarePants™ and Dora the Explorer™ Snuggie® Blankets, Bendaroos® Building Sticks and Touch N’ Brush™ Hands Free Toothpaste Dispensers available at retailers this Fall.