‘Snuggie®’ Up With Dora the Explorer & SpongeBob SquarePants This Fall!

SnuggieSpongeBob-PressReleaseNickelodeon Consumer Products (NCP) announced today a licensing agreement with Allstar Products Group to produce SpongeBob SquarePants and Dora the ExplorerSnuggie® Blankets, Bendaroos® building sticks and Touch N’ Brush® Hands Free Toothpaste Dispensers. Beginning this fall, the new line of Nickelodeon branded products will be available at retailers across the country and through direct-response channels.

“We are excited to bring the cherished and highly successful SpongeBob SquarePants and Dora the Explorer brands into our children’s products portfolio,” said Linda Hotz, Director of Marketing for Allstar Products Group. “Children know and love the SpongeBob and Dora characters and they align so well our brands’ fun approach to everyday activities.”

A pop culture phenomenon, the Snuggie® Blanket with Sleeves has sold more than 20 million units since its 2008 introduction. Beginning this fall, the Snuggie® for kids will be available in two fun and vibrant styles featuring SpongeBob SquarePants and Dora the Explorer so children can snuggle-up with their favorite characters.

The Bendaroos® Activity Kit features traceable templates, a SpongeBob neighborhood playmat and a SpongeBob-themed fun guide.

Parents can bring more fun to the daily teeth-brushing routine with the newSpongeBob SquarePants and Dora the Explorer Touch N’ Brush® Hands Free Toothpaste Dispenser. It provides the perfect amount of toothpaste every time, eliminating waste and messy countertops. Plus, kids can brush to the beat with a new two-minute music timer.

About Allstar Products Group
Allstar Products Group, a leading consumer products company, has revolutionized today’s consumer experience with the introduction of brands such as Snuggie® Blanket with Sleeves, Topsy Turvy® Planters, Bendaroos® Building Sticks, Perfect Brownie® Pan Set, Emery Cat® Board and Bumpits® Hair Inserts, among others. Recognized in 2009 as “Marketer of the Year” by the Direct Response Marketing Association, Allstar Products Group has created some of the most successful and original direct-response campaigns in DRTV history. The company’s products have attracted millions of consumers and are available in the U.S. and internationally through a variety of distribution channels, including direct response television, internet and retail stores. For more information, visit www.AllstarProductsGroup.com

About Nickelodeon Consumer Products
Nickelodeon Consumer Products manages the world’s third largest licensing business, representing leading properties such as SpongeBob SquarePants andDora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).