Allstar Products Group, leading direct response and consumer products company, will unveil new line extensions and brands within its housewares division at the International Home + Housewares Show in Chicago (March 14-16, 2010). Known industry-wide for its wildly successful Snuggie® blanket and Topsy Turvy® planter brands, Allstar continues to expand into lasting, prosperous brands specific to the housewares space. At the show, the Company will release innovative new products within its Perfect Brownie® and Big Top Cupcake® brands, in addition to the debut of new WOW™ Containers and Mister Steamy® Dryer Balls.
Due to its ease of use and endless culinary possibilities, the Perfect Brownie® Pan Set became an instant hit with aspiring bakers and experts alike after its March 2009 launch. To extend the popular “bake, slice and serve” concept to a variety of dishes, the Perfect Brownie® brand has expanded to include the following 2010 offerings:
- Perfect Brownie® EZ Storage Pan Set:Now bakers can keep culinary creations at their peak as Perfect Brownie® comes with a convenient, snap-on lid to lock in freshness. The storage lid also features a folding handle, making it easy to transport delicious baked goods! (MSRP: $24.99)
- Perfect Brownie® EZ Storage Deluxe Pan Set:Keep hungry families happy with the Deluxe version of the Perfect Brownie® Pan Set. The family size, gold metal 13″ x 9″ pan makes 28 brownies – 10 more than the original pan set – and adds style to the kitchen. (MSRP: $29.99)
- Perfect Meatball™ Pan Set:Pasta lovers rejoice! This new set includes a large, non-stick roasting pan with custom aerating rack, allowing meatballs to bake evenly 360 degrees and free of grease. And don’t stop at meatballs! Perfect Meatball™ can also be used to cook family favorites such as chicken wings, ribs, bacon and kabobs. (MSRP: $24.99)
- Perfect Lasagna™ Pan Set: Forget messy lasagna servings. The new Perfect Lasagna™ Pan Set makes it easy for cooks to bake, slice and serve their favorite lasagna recipe. The set comes with a non-stick roasting pan and cutting grid for 12 proportioned, easy-to-serve slices that look as good as they taste. With Perfect Lasagna™, each slice is baked with seared edges to preserve the layered structure of the dish. (MSRP: $24.99)
Known for its larger-than-life take on the average dessert, the Big Top Cupcake® brand is also expanding to satisfy anyone’s sweet tooth with the new Big Top Cookie® and Big Top Donut® bakeware. Perfect for any special event, Big Top® bakeware is made from flexible, non-stick silicone and is a fast, easy way to create show-stopping sweet treats that are 25 times larger than the typical dessert. Big Top® bakeware is a fun, unique activity the whole family can get involved with, at a price that fits today’s budget-conscious lifestyles. All three varieties come with an idea booklet and decorating tools to encourage creativity in the kitchen for the affordable price of $19.99.
Expanding on its array of lasting kitchen brands, Allstar is announcing new WOW™ Containers to provide consumers with hassle-free organization and convenience for all cooking endeavors. WOW™ Containers combine to create an interchangeable food storage system in which each piece in the 40-piece set can serve as the top or bottom half of the container, allowing all pieces to fit together. Because each piece can serve as the top or bottom half, consumers can mix and match to fit any food item they are storing – from tall celery stalks to bite-sized blueberries. Priced at $19.99 for the 40-piece set, WOW™ Containers provide value or shoppers, as they keep food fresher longer.
In addition to kitchen housewares, Allstar has moved into the laundry accessories category – recently forecasted to be one of the fastest growing categories of 2010 – with the launch of Mister Steamy® Dryer Balls. The revolutionary design allows consumers to replace irons, dryer sheets and steam dryers with one multi-faceted product. With Mister Steamy®, simply add water, drop in the dryer and watch as laundry becomes wrinkle-free and soft in minutes. Mister Steamy® doubles as an absorbent sponge that, when moistened and exposed to a dryer’s heat, acts as a steamer that effectively releases creases and wrinkles. Also, the nodule design and tumbling motion naturally fluff and separate laundry without the use of chemicals
“Our commitment at Allstar Products Group is to expand into new product categories people want while growing our key brands,” said Anne Flynn, Vice President of Marketing for Allstar Products Group. “We’re proud to introduce this broad spectrum of home products at the show, as each brings an element of ease, convenience and affordability to the every day.”
For media appointments, Allstar Products Group will be exhibiting at the International Home + Housewares Show in North Hall, Booth #3330. For more information on the products listed, please visit www.PerfectBrownie.com, www.BigTopCupcake.com,www.WOWContainers.com, and www.MisterSteamy.com.