2010 Snuggie® Line Set to be a Red-Hot Holiday Gift

Snuggie-PressReleaseA sell-out last holiday season, the Snuggie® blanket with sleeves is back in a big way this holiday shopping season, with its broadest array of styles yet and a new Snuggie® holiday advertising campaign that’s received thousands of views online since its debut earlier this month and has Snuggie® carolers and fans everywhere singing “We Wish You a Snuggie® Christmas!”

With more than 20 styles, there’s a Snuggie® blanket for everyone on that holiday shopping list – the kids, the family pet, co-workers and more. Plus, with prices ranging from $9.99 – $24.99, Snuggie® blankets fit into any holiday budget.

For Adults:
New Snuggie® Designer and True Fun™ lines offer a variety of patterns and colors to accommodate anyone’s style. From Clouds to Skull & Crossbones, Peace & Love to Monkey, there is a Snuggie® blanket available for any personality! For those looking for added comfort, the luxurious Snuggie® MicroPlush is now available in fashionable Leopard and Zebra print. Also, Limited Edition styles including Snuggie® To-Go and Snuggie® Outdoor are available for holiday travel and winter activities.

For Kids:
The perfect gift for kids to bring to slumber parties or to keep warm during homework time, Snuggie® for Kids is now available in playful new styles, including Princess Pink and Camouflage. Also new this year are Snuggie® blankets featuring favorite Nickelodeon characters, SpongeBob SquarePants and Dora the Explorer! Now kids can cuddle up with the characters as they watch their favorite episodes.

For Pets:
Even four-legged friends can join in the Snuggie® holiday fun as new dog coats are available in Leopard and Camouflage prints. Snuggie® for Dogs now features hoods so pups can stay warm and cozy during cold winter walks.

In addition to its function as a winter warmer, the Snuggie® blanket makes a fun, festive gift that is sure to warm hearts – and bodies – this holiday season. The loveable blanket with sleeves has become a pop culture icon, amassing millions of fans and inspiring thousands of online videos. Its widespread popularity combined with the new extensive collection of styles make Snuggie® blankets the perfect holiday gift for the entire family.

“Our fans continue to respond enthusiastically to the Snuggie® blanket and we’re excited to provide them with an array of new patterns and styles this holiday season,” said Anne Flynn, Vice President of Marketing for Allstar Products Group. “We’ve gotten creative with this year’s line and encourage holiday shoppers to have fun with gifts this year.”

For information on all of the new Snuggie® styles, visit www.SnuggieFanClub.com.