Bendaroos® Amazing Flexible Building Sticks Debut New Offerings at American International Toy Fair

BendaroosContest-PressRelease

BendaroosContest-PressReleaseFor the first time ever, award-winning Bendaroos® Flexible Building Sticks will exhibit at the toy industry’s biggest event of the year – American International Toy Fair in New York City (February 14-17) – unveiling its 2010 product line. New Bendaroos® items, available starting this spring, include a creativity center for sculpting, handy molding tools, and “glow” varieties, bringing even more creativity to homes and classrooms across America.

Bendaroos® building sticks are hailed by industry experts and parents alike due to their affordable price tag and ability to stimulate children’s imaginations. An industry favorite, the Bendaroos® brand won several industry awards in 2009, including the Oppenheim Toy Portfolio Award, iParenting Media Award, the National Parenting Center Seal of Approval, and the Creative Child Preferred Choice Award. After a successful launch of the brand in Fall 2008, millions of the 500-, 200- and 100-packs have been sold.

Made from colored string coated with a special wax, Bendaroos® Flexible Building Sticks allow children to bend, twist, and shape 2-D and 3-D creations that will adhere to most surfaces. Bendaroos® are mess-free and reusable – they always hold their shape but can be re-molded and used again and again.

New 2010 Bendaroos® products include:

Bendaroos® Creativity Center: Comes complete with everything needed to bend, mold, display, and store! The Creativity Center features a rotating plate, BendaModels™ for easy 3-D modeling, tools to mold, shape and cut, storage space, and 100 Bendaroos® building sticks.(MSRP: $19.99)

Bendaroos® 500 Piece Mega Pack with Tools: Now the classic Bendaroos® 500 Piece Mega Pack includes fun tools for the young artist. In addition to BendaModels™ for 3-D creations, the new Mega Pack comes with a crimper and cutter tool, as well as templates and a fun guide. (MSRP: $19.99)

Bendaroos® 300 Piece Glow-in-the-Dark Pack: With the new 300 piece Glow-in-the-Dark pack, children can admire their masterpieces anytime – day or night. The new variety spices up any creation, making an underwater adventure or starry night creation come to life! (MSRP: $14.99)

New Bendaroos® 200 Piece Theme Packs: To satisfy any interest, 200 piece theme packs will be available in Royal Fantasy, Tropical Island, Sports & Play, and Enchanted Forest. (MSRP: $9.99)

New Bendaroos® 100 Piece Theme Packs: The perfect on-the-go activity, new 100 piece theme packs will be available in Hearts, Stars & Rainbows, Space & Sky, Puppies & Kittens, and Sweets & Treats. (MSRP: $5.99)

“Bendaroos® building sticks were such a big hit with kids, parents and toy experts in 2009, and we are excited to build upon the brand with fun new offerings for 2010,” said Anne Flynn, Vice President of Marketing for Allstar Products Group. “In addition to providing endless creative play, Bendaroos® are a great value, with every product in the line available for less than $20.”

Bendaroos® building sticks can be found at major retailers nationwide such as Toys “R” Us, Walmart, Walgreens, CVS, and Kmart. For more information, or to inspire creativity, visit www.BendaroosFun.com.

For media appointments, Bendaroos® will be exhibiting at American International Toy Fair in Booth #2381.