Allstar Products is intensifying TV support for the new Bit 360 all-in-one screwdriver. The Bit 360, set to roll out to retail in August at a $9.99 pricepoint, features a rotating chamber equipped with six interchangeable, common screw bits for virtually all tasks requiring a screwdriver, noted the company. The tool also is said to work with other screw bits. Allstar is deploying two creative tracks for the infomercial: one for male-directed programming and a general spot for mainstream and female-oriented programming.